The Evolution of “I Do”: Five Luxury Wedding Trends in South East Asia

4^th September 2024 (Danang, Vietnam): InterContinental Danang Sun Peninsula Resort, the five-star sanctuary on Vietnam’s Son Tra Peninsula, is a dream destination for couples to exchange their eternal vows in paradise. Spanning 39 hectares across four levels, from the sandy beach to the jungle canopy, and elevated by Bill Bensley’s dazzling design, this multi-award-winning retreat is one of the most breath-taking wedding destinations in Southeast Asia.

But the world is changing; in the post-pandemic era, evolving mindsets have led to a shift in priorities for many brides and grooms. Now, the experts at InterContinental Danang have revealed five key trends that are set to redefine the region’s luxury wedding sector in the coming years…

Less is More: The Rise of Micro Weddings

Smaller is becoming bigger! The global pandemic has created a new generation of young people who appreciate the beauty of more intimate gatherings. Boutique weddings are thought to have a greater emotional impact, as they bring together a closer group of friends and family and create an atmosphere that strengthens the bonds of love. On a practical level, they also help to maximise budgets, allowing couples to add more luxurious elements and personalised experiences to their big day.

Understanding the desirability of the micro wedding, InterContinental Danang has crafted the “Just the Two of Us” package – an ultra-private occasion that can be booked for two people or a small group in a choice of elegant venues: the gardens, beach, reception hall or La Maison 1888’s Colonial Terrace.

The Joy of Diversity: Cultural Fusion Weddings

In the modern multicultural world, the boundaries of tradition are becoming increasingly blurred. Whether the bride and groom want to blend their own diverse backgrounds, or infuse the spirit of their destination into their wedding, couples will increasingly seek ceremonies that break with convention and meet their own cultural needs. These so-called “fusion” weddings are colourful and creative ceremonies that celebrate the joy of individuality.

InterContinental Danang is a resort that embraces cultural fusion. Bill Bensley’s original design, which took inspiration from Vietnam’s ancient temples and contemporary art, creates a spectacular backdrop, and couples can also visit UNESCO sites, such as Hoi An, Hue or My Son. The resort’s kitchens also embrace local and seasonal produce to craft authentic Vietnamese cuisine.

Leave the Crowds Behind: Off the Beaten Track Weddings

In the Instagram era, originality is everything. Couples want to ensure that their wedding is a true celebration of their unique love story, which means avoiding the usual tourism hotspots and selecting a truly individual location. Naturally, destinations that are blessed with stunning scenery will become increasingly popular, including remote beaches, mist-shrouded mountains and lush forests. Emerging regions of Southeast Asia are perfectly positioned to benefit from this trend.

Nestled on Vietnam’s central coast, the secluded Son Tra Peninsula has the benefit of being relatively off the beaten track but also easily accessible. InterContinental Danang spans 39 hectares across four levels – Heaven, Sky, Earth and Sea – creating a highly original setting for one-of-a-kind weddings.

Forever After: The Search for Sustainability

Today’s couples are more eco-conscious than ever before. While destination weddings will remain popular, brides and grooms are likely to seek sustainable solutions that offset their carbon footprint. To cater to this important movement, it is vital for venues to implement environmental measures such as solar energy, waste reduction, and catering with organic, locally-sourced cuisine. They can also curate activities that let guests demonstrate their commitment to preserving the planet.

InterContinental Danang is a haven of conservation where guests can take part in meaningful activities, such as protecting the local population of red-shanked douc langurs. In line with its commitment to sustainability, the resort has a zero single-use plastic policy and only uses locally sourced flowers and culinary ingredients.

Personal Moments: The Rise of Unique Weddings

Above all, the new generation is seeking an unforgettable occasion that demonstrates their uniqueness. Whether that’s a shared interest or hobby, elements that tell the story of their relationship, or even an unexpected surprise that delights guests, personalisation is the key to success. Looking ahead, wedding planners need to listen to their clients, understand their personal wishes, and think outside the box to deliver highly bespoke experiences.

The experts at InterContinental Danang work side-by-side with couples to create tailored celebrations. From sunrise yoga classes and “beach Olympics” for fitness lovers to cultural excursions and culinary journeys on the Nam Tram funicular railway, every request can be accommodated.

Conclusion

The world is changing faster than ever, as social trends, technological advancements and environmental considerations shape every aspect of our lives. In the wedding sector however, one thing will never change: the desire to create everlasting memories. With its breath-taking natural scenery, captivating cultures and heartfelt service, Southeast Asia – and InterContinental Danang Sun Peninsula Resort – will set the stage for dream weddings for many years to come.

To reaffirm its status as Vietnam’s premier wedding venue, InterContinental Danang recently staged “I Dreamed A Dream”, a spectacular wedding fashion show. This exclusive event on 26^th August gathered 120 VIP guests and celebrities, and saw iconic Vietnamese designer Chung Thanh Phong reveal 80 limited-edition haute couture wedding dresses.

For more information and to book your wedding in paradise, please contact +84 236 393 8888 or visit www.danang.intercontinental.com/weddings.

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Media Contacts

Annie Le

Assistant Director of Public Relations

Anh.LeTran@ihg.com

+84 96 118 26 89

Giang Ha

Delivering Asia Communications

ga@deliveringasia.com

+84 (0) 974 349 463

About InterContinental Hotels & Resorts

The InterContinental Hotels & Resorts brand makes travel alluring, with insights from 75 years of experience. Each of our properties provides a gateway to the glamour of the InterContinental Life. As a brand, we aim to embody global sophistication through our superior, understated service and exceptional amenities. What makes us truly different is the genuine interest we show our guests through personalised and attentive services. We offer our most valued guests signature VIP services through a dedicated InterContinental Ambassador programme and an exclusive Club InterContinental experience. We connect our well-travelled guests to what’s special about a destination, so they enjoy authentic local experiences that will enrich their lives. For more information and to book, visit www.intercontinental.com, and connect with us on Facebook www.facebook.com/intercontinental and Instagram www.instagram.com/intercontinental.

About InterContinental Danang Sun Peninsula Resort

InterContinental Danang Sun Peninsula Resort is a 39-hectare paradise that blends personalised service and unparalleled amenities across four levels – Heaven, Sky, Earth and Sea – all linked by a funicular railway that rises up the forested hillside. Nestled on the spectacular Son Tra Peninsula, north of Danang City, Vietnam, guests can experience epicurean artistry at four restaurants and bars, including Michelin-starred La Maison 1888, which is helmed by French culinary icon Christian Le Squer, Gault & Millau’s “Chef of the Year” 2023, soothe their senses at Mi Sol Spa, or simply unwind on the 700-metre-long beach. The Summit sets the stage for the world’s grandest gatherings and one-of-a-kind weddings, with a purpose-built auditorium, ballroom and multiple meeting spaces.